TikTok has announced a program that allows viewers to pay to support specific live streams. It’s called Live Subscription, and it provides fans benefits like a subscriber-only chat, creator-specific emotes, and badges that distinguish them from non-subscribers (via TechCrunch).
According to an announcement video released on the TikTok Live Creator page, it will go into beta on May 26th.
That page has also featured videos from several creators announcing their participation in the program as well as the possible rewards to their fans. While personalized stickers for Livestream discussions and the ability to participate in subscriber-only chats are likely the most appealing features for viewers, a few creators have shown interest in having “reliable monthly revenue,” as TikTok’s explanatory video puts it.
Making money directly from TikTok (as opposed to doing your own sponsorship arrangements) has always proven difficult.
It wasn’t until earlier this month that the firm announced that it will begin sharing ad income with qualifying authors.
Live streamers who participated in a creator programme may also get “Gifts,” or tips from viewers, in the form of in-app cash that could be traded for real money.
Subscriptions should be simple – viewers are paid every month, and the money goes to you (TikTok hasn’t indicated whether it would take a portion).
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Twitch fans are likely to be familiar with this type of scheme, as it offers a very similar membership structure. TikTok Live Subscriptions will be “similar” to Twitch packages, which start at $4.99 per month (though there are levels that range up to $24.99 per month), according to TechCrunch.
Many platforms have copied loads of TikTok features, but now it’s TikTok doing the copying (and well after YouTube, Twitter, and others also started working the patronage angle). That’s not to imply it’s a terrible thing; it’s just amusing to see the roles reversed here.
You must be 18 years old or older to offer or purchase a paid membership, according to TikTok’s announcement post, and producers may only sell subscriptions if they have at least 1,000 followers. (To obtain Twitch subscribers, you must be an affiliate or a partner, each of which has its own set of requirements.) The initiative is now by invitation only, according to the business.
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