Snapchat new feature automatically creates Stories based on select newsrooms’ content, Snapchat said on Tuesday that it is launching a new “Dynamic Items” feature that would allow publishers to automatically produce Stories on the app based on news stories they post online. CNN, Bloomberg, ESPN, and others were among the first partners. The new tool automatically creates and posts Stories on a publisher’s Snapchat Stories using the publisher’s RSS Feed. The Stories will be automatically created and shown on the app’s Discover feed, where they will be updated in real-time.
The new structure, according to the business, will help it provide local fresh content to app users all around the world. In the United States, the United Kingdom, France, and India, the new Dynamic Stories feature is now being tested.
“We have always felt a deep responsibility to highlight news and information that is credible and from trusted and clear sources,” Snap said in a blog post. “Whether it’s breaking news from credible sources on the war in Ukraine or the latest in pop culture or fashion, Dynamic Stories helps Snapchatters learn about the world as it happens.”
Axios, Bloomberg, Buzzfeed, CNN, Complex Networks, Condé Nast (Self, Vogue), ESPN, Insider, New York Post, Page Six, The Wall Street Journal, The Washington Post, TMZ, Tom’s Guide, Vice, British Vogue, GQ UK, PinkNews, The Independent, The Mirror, Femme Actuelle, Foot Mercato, Gala, GQ France, Le Figaro, Marie Claire FR, Paris Match, Vogue France, G
Snap claims that the new functionality makes it simple for publishers to develop daily content on the app by incorporating Snapchat publishing into their existing workflows. The new functionality will make it easier for newsrooms, particularly smaller local newsrooms, to post material on Snapchat without having to do so manually.
Because the process is automated, publishers won’t have to spend any extra time reaching out to Snapchat users.
This isn’t the first time Snapchat has used its platform to spotlight news material. In 2018, Snapchat and NowThis announced a partnership that will see the social video news publisher develop a Snapchat channel called NowBreaking. In June 2018, the channel made its debut on Snapchat’s Discover tab.
NBC News had previously debuted a daily show on Snapchat in 2017, airing two episodes every day during the week. CNN has started its own daily news broadcast on Snapchat, after the popularity of the NBC News show.
Snap took the opportunity to stress in its blog post regarding today’s announcement that its Discover tab only showcases material from verified media publishers and content producers.
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