Pakistan’s Arooj Aftab Features on Times Square Billboard

Pakistan’s Arooj Aftab Features on Times Square Billboard Arooj Aftab, a two-time Grammy nominee and ambassador for Spotify’s EQUAL Pakistan Global Music Program, is the first Pakistani artist to light up Times Square in New York City.

As part of EQUAL’s global campaign, Arooj Aftab is featured as Spotify’s EQUAL Artist of the Month on a digital billboard ad in New York Times Square, promoting Pakistani women creators on a global scale.

Furthermore, Spotify, the world’s most popular streaming platform, wishes to honour female creators by allowing them to share their work with the rest of the world.

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