Netflix is considering other changes in the near future, including an ad-supported tier and a paid password sharing option. According to Deadline, Netflix is working on a new live streaming option for stand-up specials and other sorts of live entertainment. This functionality might be used by Netflix to broadcast reunions or live voting in competition shows.
Netflix might roll out a live streaming feature
According to the source, if Netflix decides to do its actual event Netflix Is A Joke again this year, it would most likely employ live streaming. This festival formerly included over 300 stand-up performances around Los Angeles, including Dave Chappelle, Larry David, and Pete Davidson. Users will be able to see these performances in real-time thanks to living streaming.
Livestreaming will enable Netflix’s unscripted shows and series to compete with ABC’s American Idol and Dancing with the Stars, which are now heading to Disney+.
Notably, Disney+, Netflix’s main competitor, already employs live streaming for some events such as the Academy Awards and IPL matches (on Disney+ Hotstar). This live streaming mode is also available to Apple TV+ subscribers. This approach might be used by Netflix for unscripted series like The Circle and Love Is Blind. However, it is unknown whether Netflix would employ this format for sports.
The decision opens the door for a slew of new unscripted shows to be ordered to use the technology, bringing it in step with the linear networks, which frequently run live specials for large competitive series like ABC’s American Idol and Dancing with the Stars, which is heading to Disney+.
The product is still in development as of today, and no timeframe or release date has been established.
Netflix is in urgent need of new subscribers right now. For the first time in over a decade, it saw a significant drop in revenue and subscriber numbers. While Disney+ added 7.9 million customers in the second quarter of 2022. To get out of its rut, Netflix plans to launch a premium password-sharing tool and a lower-cost ad-supported membership option before the end of the year.