Lionel Messi has become the brand ambassador of the cryptocurrency token company. Digital fan token company Socios said in a statement on Twitter: “Together we can do this, together we can do more, We are introducing our first Global Ambassador Lionel Messi. “
According to the company, Socios.com has signed a $20 million deal with Messi to become an official ambassador. Messi will join Socios.com’s promotional campaign during the FIFA World Cup in Qatar starting in November 2022.
According to foreign news agency Reuters, the fast-growing cryptocurrency industry and digital asset platforms are adding names and players to their advertisements.
The report also states that although Macy’s will not be paid in cryptocurrency to become a brand ambassador, Lionel’s transfer from FC Barcelona to Paris Saint-Germain in August last year must have included cryptocurrency payments.