LaLiga, Spain’s top football league, has announced a “unique, multi-year partnership” with EA Sports.The league is home to some of the world’s most powerful football clubs, including Real Madrid and Barcelona.
According to Marca, the sponsorship agreement will include “title-naming rights for all La Liga competitions” as well as a “complete rebranding of La Liga with EA Sports including all logos, graphics, fonts, and other visual elements.”
LaLiga’s statement also discusses the league’s interest in technology and grassroots initiatives with EA to “truly immerse fans into the world of football,” both physically and virtually.
This new collaboration comes after EA and FIFA parted ways in May after 30 years of collaboration.
Could EA have previously signed a similar agreement while working with FIFA? As previously reported, EA has discussed how the FIFA licencing agreement has limited its ability to bring in new commercial partners, as well as build experiences where football fans can watch and create content.
EA’s sponsorship of La Liga will begin in the 2023/24 season, with more details to follow in the coming months.
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