Intel Corp announced a new chip called Gaudi2 on Tuesday aimed at artificial intelligence computing, as the chipmaker expands its presence in the AI chip market presently dominated by Nvidia Corp.

Gaudi2 is the second generation processor by Habana Labs, an Israeli AI chip business acquired by Intel in late 2019 for around $2 billion. AI chip firms have received significant funding in recent years, as AI computing is one of the fastest expanding sectors of data center activity.

It has been difficult to take market share away from Nvidia since many AI researchers and corporations are accustomed to utilizing Nvidia’s software platform CUDA. So, in addition to new AI processing hardware, Intel informed Reuters that it has been working on software development.

“CUDA is not a moat that Nvidia can truly stand on for long,” said Eitan Medina, a chief business officer of Habana Labs, adding that Intel’s software platform is an open standard, free to download and use from the software development site GitHub. “The question now is, who can complete the job efficiently?”

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Medina stated that the Gaudi2 was twice as quick as Habana’s prior AI device and was built using Taiwan Semiconductor Manufacturing Co’s (2330.TW) 7-nanometer transistor technology, as opposed to 16-nanometers earlier. The smaller the transistor size, in general, the quicker and more powerful the chip.

Intel also introduced a new processor dubbed Greco for inferencing tasks, which involves using an AI system to make a forecast or identify an item.

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Sandra Rivera, who heads Intel’s data center and AI, said the AI chip market is estimated to grow some 25% a year in the next five years to reach around $50 billion. “We intend to invest and innovate to lead this market,” she said, adding that increasingly the investments will be in software, both for expandiSandra Rivera, Intel’s data center and AI vice president stated that the AI chip industry is expected to increase at a rate of 25% per year over the next five years, reaching roughly $50 billion. “We aim to spend and develop in order to dominate this market,” she added, adding that further investments will be made in software, both to increase Intel’s staff and to acquire other firms.

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