In Europe, Google has redesigned its cookie consent banner after receiving a €150 million fine earlier this year, After being fined €150 million ($170 million) by France’s Commission Nationale de l’Informatique et des Libertés (CNIL) earlier this year, Google is now rolling out significant adjustments to its cookie consent banner across Europe. Google was penalized by the French regulator for not making it as simple to opt out of internet monitoring as it is to accept it. It also warned of daily fines of 100,000 euros if users in France do not make it easier to refuse cookies within three months.

While the US web giants provided French users a single option to accept cookies right away, the regulator said there was no easy method for them to reject them since “multiple clicks are necessary to refuse all cookies.” Following this, Google claims to have re-engineered the way cookies function on Google sites, as well as made significant, coordinated improvements to Google’s core infrastructure.

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“We have now completed a thorough redesign of our strategy, including improvements to the infrastructure we use to handle cookies, based on these dialogues and particular instructions from France’s Commission Nationale de l’Informatique et des Libertés (CNIL),” the internet giant stated in a blog.

Changes have been made. A new cookie consent banner will appear when you visit Google Search or YouTube, with two choices that indicate “Reject All” and “Accept All.” This is a significant improvement over the previous single “Accept All” button, which required users to navigate through many pages to refuse cookies.

The reforms are now being implemented in France, with the rest of the European Economic Area, the United Kingdom, and Switzerland to follow.

Because cookies may be used to follow users around the internet, they have long been a source of privacy issues. They can be used to help recall a user’s website log-in information or, more controversially, to track a user’s online browsing history in order to deliver tailored adverts.

Google announced Topics, a new Privacy Sandbox idea for interest-based advertising, only days after being fined by the French regulator. The browser uses Subjects to determine the topics that are relevant to the websites that a user views. Ads connected to these themes will then be presented to users. If you go to a matching website, for example, it will include subjects like relationships, weddings, and travel. Topics’ introduction would spell the end for Google’s Cookies and FLoC.

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