While the US web giants provided French users a single option to accept cookies right away, the regulator said there was no easy method for them to reject them since “multiple clicks are necessary to refuse all cookies.” Following this, Google claims to have re-engineered the way cookies function on Google sites, as well as made significant, coordinated improvements to Google’s core infrastructure.
“We have now completed a thorough redesign of our strategy, including improvements to the infrastructure we use to handle cookies, based on these dialogues and particular instructions from France’s Commission Nationale de l’Informatique et des Libertés (CNIL),” the internet giant stated in a blog.
The reforms are now being implemented in France, with the rest of the European Economic Area, the United Kingdom, and Switzerland to follow.
Google announced Topics, a new Privacy Sandbox idea for interest-based advertising, only days after being fined by the French regulator. The browser uses Subjects to determine the topics that are relevant to the websites that a user views. Ads connected to these themes will then be presented to users. If you go to a matching website, for example, it will include subjects like relationships, weddings, and travel. Topics’ introduction would spell the end for Google’s Cookies and FLoC.