Getty Images, a major supplier of stock images, editorial photography, video, and music to businesses and consumers, has announced a multi-year cooperation with Candy Digital, the inventor of the non-fungible token (NFT) ecosystem.
Getty Images will debut its NFT collection and enter a new NFT niche known as Photography NFTs as a result of the agreement. It will collect photographs from its archives of over 465 million images, including 135 million analogue images, many of which have never been viewed by the general public.
As a result, Getty Images and Candy Digital will release these archival picture collections in a variety of digital formats. For the first time, anyone will be able to view and collect them.
Candy Digital will build a variety of NFT products and collections using Getty Images’ enormous image catalogue. The first batch will be accessible in the following months. The NFTs will be issued on the Palm blockchain, which is less harmful to the environment than the Ethereum mainnet. The Palm blockchain is highly scalable and fully connects with Uniswap and Metamask.
The digital collectibles will be available for purchase through the Getty Images store developed on Candy. Candy formerly ran NFT markets for Major League Baseball, the Race Team Alliance, and WWE. Its platform accepts card or cryptocurrency payments in both primary and secondary marketplaces.
Craig Peters, CEO of Getty Images, stated of the cooperation, “This relationship speaks to our commitment to connect people with our high quality, unique visual material.”
He also expressed the company’s pleasure in collaborating with Candy Digital to reach a worldwide audience. “The rapidly rising NFT collector audience provides huge prospects for the brand and our worldwide photography community,” he noted.
Candy Digital CEO Scott Lawin expressed his excitement about the collaboration as well. He stated that the collaboration will “creatively bring these famous and rare photos from the previous two centuries to life in a new digital format for people to enjoy and acquire.”
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