For many years, Facebook was the industry’s standard-bearer, with its addictive algorithm and simple user interface making it the most popular social networking site. Despite the fact that it continues to have the most overall users, it is expected that its US user base will decline for the first time ever in 2022.
According to estimates, Facebook’s US user count will be around 178.3 million by the end of the year, down 1.4 million from last year’s high.
This is the first time in Facebook’s history that the number of users has decreased, and now that that’s out of the way, it’s crucial to highlight that virtually all of the lost users are under the age of 25.
Users under the age of 25 have become a smaller fraction of the Blue App’s total user base, but the platform has been able to offset these losses by maintaining a reasonably stable rate of growth among users over the age of 25. Despite this, users over the age of 25 are not expanding at a rate fast enough to compensate for the loss of younger users, and this trend is projected to continue for the next few years.
Facebook can’t rely on older users since this is the kind of thing that could render the site outdated. Younger users are always the most desirable demographic for a social media network to target, yet Facebook is gradually becoming the worst place to advertise to them.
Facebook is expected to have just 23.3 million users under the age of 25 in the United States, down from the current 26.8 million. Its user base over the age of 25 is predicted to rise slowly, from 151.5 million in 2022 to 154.3 million in 2023, gaining just 3.3 million people to compensate for the almost 5 million it would lose.
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