Electronic Arts (EA) is a video game publisher that is actively seeking purchase or a merger. Apple has had conversations with EA about acquiring the firm, according to Puck. Disney and Amazon have also expressed interest in acquiring the video game firm.
The Redwood City-based firm has released Apex Legends, Madden NFL, and The Sims brand. After Microsoft paid $68 billion for Activision Blizzard earlier this year, the idea of a takeover or merger surfaced. Bungie, the firm behind Destiny, was bought by Sony shortly after for $3.6 billion. EA favors a merger so that Andrew Wilson may continue to manage the merged corporation, according to Puck.
EA’s origins may be traced back to Apple. Trip Hawkins, Apple’s then-Director of Strategy and Marketing, left the firm in 1982 to found EA. However, a takeover would not be Apple’s first foray into gaming. Apple Arcade, the Cupertino company’s gaming service, was launched in 2019. Apple Arcade allows consumers to play ad-free games on their iOS, macOS, and tvOS devices.
According to EA spokesperson John Reseburg, the business would not comment on “rumors and conjecture linked to M&A.” “We are happy to be operating from a position of strength and growth, with a portfolio of wonderful games built around compelling IP, created by very brilliant teams, and a network of more than half a billion users,” Reseburg added. We anticipate a very bright future.”
Apple, on the other hand, has not commented on a possible partnership with Electronic Arts.
EA looks to be eager to complete the transaction, so expect to hear more soon. However, I feel that Apple and EA’s collaboration is still in its early phases.
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