Electronic Arts (EA) is a video game publisher that is actively seeking purchase or a merger. Apple has had conversations with EA about acquiring the firm, according to Puck. Disney and Amazon have also expressed interest in acquiring the video game firm.

Apple is in talks to acquire Disney

The Redwood City-based firm has released Apex Legends, Madden NFL, and The Sims brand. After Microsoft paid $68 billion for Activision Blizzard earlier this year, the idea of a takeover or merger surfaced. Bungie, the firm behind Destiny, was bought by Sony shortly after for $3.6 billion. EA favors a merger so that Andrew Wilson may continue to manage the merged corporation, according to Puck.

EA’s origins may be traced back to Apple. Trip Hawkins, Apple’s then-Director of Strategy and Marketing, left the firm in 1982 to found EA. However, a takeover would not be Apple’s first foray into gaming. Apple Arcade, the Cupertino company’s gaming service, was launched in 2019. Apple Arcade allows consumers to play ad-free games on their iOS, macOS, and tvOS devices.

According to EA spokesperson John Reseburg, the business would not comment on “rumors and conjecture linked to M&A.” “We are happy to be operating from a position of strength and growth, with a portfolio of wonderful games built around compelling IP, created by very brilliant teams, and a network of more than half a billion users,” Reseburg added. We anticipate a very bright future.”

Apple, on the other hand, has not commented on a possible partnership with Electronic Arts.

EA looks to be eager to complete the transaction, so expect to hear more soon. However, I feel that Apple and EA’s collaboration is still in its early phases.



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