The photo app is increasingly like an e-commerce site. You may now tag products in your Instagram posts, just like you can tag other accounts. Instagram announced Monday that the product-tagging tool, which was previously only available to business and creator accounts, is now open to all Instagram users with public profiles.

To tag a product, start by tagging the brand. At the bottom, select the new Products option. After tapping on the photo, you’ll be able to search for goods based on their descriptions. People may touch the tag to learn details about the product and purchase it once you’ve tagged it in your post. Instagram is also working on ways for users to tag things in their Stories, according to the company.

The feature’s growth is part of parent firm Meta’s multi-year endeavor to integrate a strong e-commerce sector within the social networking platform. Checkout and Facebook’s Shops tool are two new services that Instagram has implemented to bring commerce to its platforms.

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“From supporting companies, you love to helping your friends and family find new things they might like, posting products on Instagram has never been easier,” Instagram said in a statement.

According to a CNBC projection, the social media network will have 2 billion monthly active users in the fall of 2021.

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