Amazon Lord of the Rings will introduce you to a new Middle-earth.

The Lord of the Rings: The Rings of Power wishes to bring you the greatest of Middle-earth. According to the show’s concept artist, John Howe, devoted fans and casual viewers alike will be taken aback by the fantasy prequel series’ gorgeous landscapes and general large-scale look.

Howe highlighted to Empire magazine how The Rings of Power’s Second Age setting allowed Amazon Studios – in partnership with the Tolkien estate – to present a Middle-earth at its pinnacle.

It’s a long cry from the destroyed, rotting towns and devastation of natural ecosystems depicted in Peter Jackson’s Lord of the Rings and Hobbit film trilogies. However, as Howe explains, the opportunity to show viewers a thriving Middle-earth allowed the show’s various creative teams – production design, animation crew, and costume makers, to name a few – to deliver a breathtaking view of a world that fans had not previously seen on the big or small screens.


“This isn’t the Middle-earth you know,” Howe explained. “This is a tremendously dynamic planet.” The elves are not residing in Mirkwood or Rivendell. They’re busy building kingdoms. Moria’s dwarven realm is not an abandoned mine, and Grey Havens is not yet an abandoned city. I appreciated the opportunity to go into that hitherto unknown history.”

“We’re finally sailing on Middle-waters.” earth They [the elves] are intimidating and entrepreneurial, and they are nearly colonizing the earth. It was a lot of fun imagining them. It’s something that neither the Lord of the Rings nor the Hobbit films addressed.”

The Rings of Power, set thousands of years before J.R.R. Tolkien’s classic Lord of the Rings book series, will chronicle the narrative of Sauron’s rise from the shadows to build the Rings of Power and virtually absolute dominance over Middle-earth.

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The Prime Video fantasy program is one of the year’s most anticipated TV shows, and the teaser trailer proved that Amazon Studios is going all-out to make it the best it can be. Check out our trailer breakdown for more information on what was seen in the teaser.

The first season of The Lord of the Rings: The Rings of Power will premiere exclusively on Prime Video on Friday, September 2.

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